Seattle has hundreds of great business and organizations active in social media. With Seattle Social Central, we’ve been tracking many of these great local organizations on Twitter. We took a closer look at 10 businesses and organizations that have caught our attention. They come from a range of categories, from non-profits to travel to retail. All of these Seattle organizations are having success using Twitter to connect with the community. Check them out!
Cupcake Royale (@CupcakeRoyale). The delicious local cupcake bakery has fun with their Twitter presence. Their snappy copy and laid back personal approach caught our attention. Lately they’ve been promoting the “Deathcake Royale” with giveaways – you can even “Blow Somebody The Kiss of Deathcake” via Twitter.
Hotel Max (@Hotel_Max). The boutique downtown hotel is a fixture in the local social media scene. Their account has tons of personality, great events, contests, and a special Twitter room rate. As evidence by the number of @replies and RTs sent per week, Hotel Max is one of the most engaged local businesses we’ve found. Given their large following and great community, I would guess that their efforts are leading to material benefits for the bottom line.
King 5 News (@KING5Seattle). An excellent source for local news and events. While many news outlets just push an RSS feed to Twitter, King 5 has real people behind the account. In addition to local news coverage, King 5 has created several Twitter lists to help find other relevant people and news sources.
Seattle University (@SeattleU). Twitter appears to be taking hold in the education space. Seattle U has a very active approach providing information about all things in the Seattle U community – sports, class info, new, events, etc. They are actively answering questions and engaging with their community on Twitter.
Avelle (@Avelle). Seattle-based start-up Avelle (formerly Bag Borrow and Steal) offers specials, contests, and information for their community. Avelle is a good case study for effectively scaling Twitter beyond one account. The primary account is managed by their EVP of Merchandising, their CEO and VP of Creative tweet, and they have several content specific accounts.
Swedish Medical Center (@Swedish). Swedish helps us navigate the noise in the healthcare space with useful information and news. They engage their audience when appropriate and help create awareness for other relevant non-profit organizations.
West Seattle Blog (@westseattleblog). Hyper Local FTW! The West Seattle Blog is provides a TON of useful, targeted neighborhood information (nearly 50,000 tweets in total).
The ACT theatre (@ACTTheatre). If you’re interested in theater, the ACT is worth checking out. They provide information about events at the ACT and around Seattle. Like many of the others we’re highlighting, they have a very personal, conversational approach.
Brooks Sports (@brooksrunning). Brooks is a Seattle-base business with an national audience. Brooks offer specials and product information, but the bulk of their activity is connecting with runners and customers. They have started scaling their Twitter presence with multiple accounts.
Jolkona Foundation (@Jolkona). The Jolkona foundation is Seattle-based not profit organization. Of the companies mentioned, they are the newest to Twitter, but appear to be off to a great start. They recently raised over $2,000 in partnership with the Social Media Club of Seattle at the January event.
**Data from 20 Decibels Twitter Analytics tool and the Seattle Social Central Index.
