Comments on: 10 Awesome Seattle Businesses and Organizations on Twitter

By: Adam Schoenfeld

Adam Schoenfeld — Fri, 05 Feb 2010 22:57:42 +0000

Thanks! We'll check out those other SU accounts as well.

By: SU guy

SU guy — Fri, 05 Feb 2010 22:00:42 +0000

Interesting about @seattleu. I'm an SU student and follow both them and the student newspaper @SU_Spectator. @seattleu might provide for people outside the university, but if you truly want to know what's going on, @SU_Spectator has got it down.

By: Adam Schoenfeld

Adam Schoenfeld — Fri, 05 Feb 2010 20:05:46 +0000

Very well said! Thank you Tracy!

I've always been impressed with the work you are doing.

By: Tracy in W. Seattle

Tracy in W. Seattle — Fri, 05 Feb 2010 19:47:15 +0000

Hey! Thanks for the mention. I didn't hear about it until somebody in the West Seattle Twittersphere retweeted it (natch!). We are very proud and honored to be part of the thriving local Twitter community for more than 2 years (kind of oldtimers! in more ways than one).

The point about @'s is vital. There are so many media organizations (and we are media – a news website, in blog format, run as a business, by pro journalists) that just hook up their RSS feed to their main account and send out links and think they're done. Nope. This is a conversation salon, not a podium or a stage. (We DO have a separate account for those who only want links – @westseattlenews.) P.S. Elsewhere in the news-o-sphere, we stand in awe of @king5seattle – who set the citywide-news tweetbar.

By: Adam Schoenfeld

Adam Schoenfeld — Fri, 05 Feb 2010 19:25:05 +0000

Thanks Cameron. That's a good point. I would think the “perfect equilibrium” really depends on the type of business, the audience, and the strategic goals.

It is interesting that all of these successful examples have at least 25% (and usually more) of their volume going to @s. That suggests to me that some level of interactivity/conversation is critical even if the focus is publishing original content.

By: cameronnewland

cameronnewland — Fri, 05 Feb 2010 19:09:31 +0000

Interesting data…@HotelMax seems to be most active (with such a high proportion of Replies AND Tweets/Week). @KING5Seattle's got a larger proportion of original content as opposed to Replies and RTs.

I wonder if there is some mix of original content, Replies, and RTs AND an ideal amount of Tweets/week that forms the 'perfect equilibrium' level in order to gain (and not alienate) followers on Twitter. That'd be interesting to know.