I had the pleasure of attending the 140 Twitter Conference in LA this week. Our friends at Seattle-based Parnassus Group put together a fabulous event. At a conference dedicated to Twitter you would expect massive tweet volume. Here is #140tc conference by the numbers:
The Tweet volume was consistently strong throughout the conference, but saw spikes during the two Keynote talks from Biz Stone (day 1) and Tony Robbins (day 2)…
Overall, 2,911 people tweeted 11,280 times with the hashtag #140tc, an average of nearly 4 tweets per person during the two day conference.
The group was clearly conversational, >3/4 of tweets were replies, mentions, or retweets. Retweets accounted for approximately 28% of tweets, demonstrating the viral nature of the #140tc content and conversations.
Although most tweets were conversational, there was a steady flow of passed links. 23% of tweets included a link, with ~3% pointing to photo sites twitpic or yfrog.
Participants in the 140 twitter conference are clearly an influential group and highly active on Twitter. The average person has >6,000 followers, 1,381 friends, and has created >2,100 updates. Although this is likely skewed a bit by the high influence celebrity attendees (eg. Levar Burton with >1M followers, or iJustine with >750,000).
The top 20 handles accounted for ~20% of all #140tc tweets. The top 20 were: Ayush Agarwal, Tyler Hurst, krystyl, pleasurepalate, matt wolfe, Natalie Petouhoff, Mari Smith, Naomi Trower, Dave Peck, Martin Bosworth, 140tc Conference, pcrampton, GoodExec, Featured Users, AV Flox, Sarah Vela, Theresa Dreike, Chris Conrey, Jennifer Leo, Chris Lorenz,
Finally, there was one user that submitted their first tweet ever from the conference. None other than Mr. Peewee Herman…
Did you find this useful? You might also like our similar recap of #gnomedex tweet data.
