Bill Gates sent his first tweet just over one week ago. The world’s richest man immediately drew a huge following and media attention for his new Twitter presence.
Let’s take a look at Bill G’s first week on Twitter by the numbers…
1.) Reach: Bill Gates has 365,000+ followers and counting and has been added to 13,056 lists. His following grew rapidly after sending his first tweet. He has a whopping 14,600 followers per tweet sent, but only 7.3 followers per million dollars of total net worth (~$50 Billion)
2.) Activity: Bill has sent 25 tweets at a pace of ~2.8 updates per day.
3.) Response & Clicks: Bill’s tweets generate a very high click through rate. He has tweeted 12 links to 6 unique sites with a total of 160,161 clicks.
4.) Engagement: In additional to high click through rates, Bill Gates audience engages with his content frequently. For example, his recent Tweet promoting the Gates Foundation annual letter garnered 818 Retweets on top of 13,500+ clicks.
5.) Who Follows Bill Gates? Bill has not only attracted an instant following, but a relatively influential crowd. Analyzing his 300K+ followers shows the following activity and reach amongst his audience relative to Twitter averages reported by Hubspot. In other words, the average @BillGates follower updates more frequently, has more friends, and more followers than the average Twitter user.
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