Social Media for Business: 31 Stats & Anecdotes

January 15, 2010

There have been a several studies highlighting the rapid adoption of Social Media Marketing. Often this data helps make the case for Social Media investment in your organization. We’ve pulled together a list of 31 stats and anecdotes that caught our attention. Because of our focus on Twitter, these may have a slight bend to Twitter [...]

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Seattle + Twitter = Seattle Social Central

January 7, 2010
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We recently launched a project for the Seattle social media community called Seattle Social Central. Seattle Social Central is a website that tracks Seattle people, news, events, and trends by aggregating content from Twitter. We created this site in partnership with Chris Pirillo. Our aim is to provide a resource for the Seattle community to [...]

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Name Shift

January 6, 2010
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If you are a regular (or occasional) reader of this blog or our Twitter feed, you’ll notice that a few things have changed around here. Namely, we have a new Twitter handle (@20dbs) and a new blog name/url (blog.20dbs.com).
As a business in a fast-moving space, we’re constantly evolving & improving. Over the last several months [...]

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Gamehouse Facebook Case Study from #SMCSea

December 10, 2009
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I had the pleasure of attending the Social Media Club of Seattle event on tuesday night. SMC Seattle is a great organization with a fabulous community. The most interesting comment of the evening came from Kristy Bolsinger, Social Media Strategist at Gamehouse (part of Real Networks). Kristy shared a case study about how Gamehouse saw [...]

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Social Media Adoption at U.S. Companies

December 2, 2009
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The Center for Marketing Research at the University of Massachusetts Dartmouth shows dramatic uptake in social media usage by US companies. The study is based on a survey of Inc. 500 companies, fast-growing private companies based in the US, a group that is likely adopting new media more aggressively than traditional companies. The results compare [...]

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Cheddr Media Featured in Williams-Helde Emerging Tech Primer

November 12, 2009
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Cheddr Media received a nice mention in the new Emerging Technology Primer (pdf) from Williams-Helde, a Seattle-based Marketing agency. The Report calls out our work with social media promotions. The Report also highlights a range of interesting companies in social media, mobile, analytics, online coupons, and business intelligence.
Since crossing paths with Williams-Helde a year ago [...]

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Twitter for Non-Profits

October 13, 2009
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Recently, I had the opportunity to talk Twitter and Social Media with the Leukemia & Lymphoma Society of Seattle. I had a great discussion with the group. It’s exciting to see people with passion for a great cause. On this blog, we’ve talked about top Brands on Twitter managing customer service, looked at how consumer [...]

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The Local, Mobile, Real-Time Web in Action

October 5, 2009

For the buzz word haters, sorry about the title, but I just couldn’t resist
I had a great Twitter moment this weekend. Driving across the 520 bridge from Bellevue to Seattle on Saturday night I hit stopped traffic. After sitting idle for 5 minutes I figured this was more than a standard Seattle traffic [...]

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Race for Seattle Mayor: The Twitter Vote

September 29, 2009

Ever since incumbent Greg Nickels withdrew in late August, the Seattle mayoral race between Mike McGinn and Joe Mallahan has been heating up.  Both remaining candidates have utilized Twitter to different degrees for their campaigns. While their showing in the primary was fairly similar (27.7% to 26.8%) their activity on Twitter is vastly different.

Both candidates [...]

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140 Twitter Conference Recap: The #140tc Tweet Data

September 24, 2009

I had the pleasure of attending the 140 Twitter Conference in LA this week. Our friends at Seattle-based Parnassus Group put together a fabulous event. At a conference dedicated to Twitter you would expect massive tweet volume. Here is #140tc conference by the numbers:
The Tweet volume was consistently strong throughout the conference, but saw spikes [...]

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