I woke up bright and early this morning for SMBSeattle’s February event. Tac Anderson from Waggener Edstrom and Neil Beam from AT&T led a discussion on Social Media ROI. The discussion provided great examples of how social media value can be measured in large corporate settings. I was impressed to learn that AT&T has 15 customer care reps and a full-time analyst dedicated to Twitter!
Yesterday afternoon I set-up a campaign to track the conversation around #SMBSeattle on Twitter. Here is what I found. I also made a TweepML to follow participants (let me know if you want to be added).
Not surprisingly, activity on Twitter peaked during the event. There was a steady stream of discussion the night before and the morning leading up to the event.
Content was evenly mixed between conversional tweets and general tweets.
The top ten (plus ties) most active users during the short time range analyzed where: FrankCatalano, SMBSeattle, dakini_3, RichendaG, warrenss, NW_Mktg_Guy, seattlewinegal, WriteforWine, colleencar, schoeny (your truly, jaremy, and foleymo
Thanks to Tableau Software and Microsoft for sponsoring the event and to Warren Sukernek, Heidi Miller, Colleen Carrington, Cheryl Nichols, Brian Crouch, and the rest of the SMB Seattle team.
