We have a passion for social media data and we’re always excited to find new research in the space. A recent survey conducted by Alterian shows continued interest and investment in social media marketing. The study surveyed 1,000+ marketers, agencies, and service providers and included questions focused on attitudes and expectations for social media for business. The full report can be found here.
Top 5 Take-Aways:
1.) Attitudes toward social media are highly positive. 68% called social media increasingly important or critical for success while only 4% called social media not important at all.
2.) Social media marketing is outpacing all other new marketing categories. 66% of respondents are currently investing or planning to invest in social media marketing.
3.) Budget shifts from traditional marketing activities to digital or new media are significant. 40% of respondents anticipated a shift of over 20% of their budget from traditional direct marketing towards digital, interactive, or social marketing in the next 12 months.
4.) Although companies are placing more budget and focus on social media marketing, they generally feel unprepared for the shift. Only 25% said they were well prepared or extremely prepared.
5.) In addition, most respondents did not feel that a high percentage of their current marketing staff are well equipped to lead social marketing initiatives. Only 17% said most or all of their existing team had the necessary skills.
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Social Media for Business: 31 Stats and Anecdotes
Social Media Adoption at US Companies
